ABSTRACT
The objectives of this research were: 1) to investigate health communication of "Thai herbs";2) to investigate Thai herbs discourses;and 3) to analyze contents, language and social context of "Thai herbs" discourses for self-care from coronavirus disease-2019 via social media of medical agencies in Thailand by means of qualitative research with an analysis of discourse information from contents and language via social media of the Department of Thai Traditional and Alternative Medicine. Moreover, in-depth interviews was applied with purposive sampling technique, including personnel in charge of producing contents via social media from the Department of Thai Traditional and Alternative Medicine, Protection and Promotion of Thai Traditional Medical Knowledge Subdivision, and the Institute of Thai Traditional Medicine. The findings were: 1) for the process of health communication of "Thai herbs," key encoders were health professionals in Thai traditional medicine, whose emphasis was to construct participation among people and to reduce communication inequality among them with the performance strategy to conform to the Policy and National Public Relations Plan No. 5 (2016-2021) focusing on getting information from people and using it to set the directions for content production;2) "Thai herbs" discourses were: 1) the body of knowledge on Thai traditional and alternative medicine;and 2) self-care from coronavirus disease -2019;3) from an analysis of contents of "Thai herbs" discourses, the followings were found: (1) an inspiration in self-care from coronavirus disease-2019;(2) creating accurate knowledge in using Thai herbs;and 3) clarifying contents of fake news found on social media;from an analysis of language used in "Thai herbs" discourses the followings were found: (1) creating creditability of medical information;(2) giving in-depth information;(3) exemplifying for clarity;and (4) writing through slogans;social context consisted of: (1) an economic aspect affected by the hoarding of Thai herbs;(2) an aspect of trends from people's rumors;and 3) an aspect of media and information literacy.
ABSTRACT
The objectives of this research and development are 1) to explore and study the properties of herbs in Lam Ta Sao municipality community which was found that Moo 5 plant various herbs such as kaffir lime, lemongrass, and phrai to use as food in daily life and the community want to develop herbal products to generate income for their livelihood due to the decreasing of income caused by the COVID-19 epidemic ;2) to develop products and packaging design for 4 types namely herbal oils, herbal balsams, herbal conditioner s and herbal balms since the community is semi-urban, semi-rural which allows a variety of packaging designs and 3) to explore consumer satisfaction towards purchasing herbal products by collecting questionnaire from 400 people. The results showed that most of the informants were women, aged 35 - 44 years and have company employee occupation. In terms of purchasing behavior, it was found that they bough herbal products from community production to promote career and income at 4.52, bough herbal products for relatives and acquaintances at 4.35, bought herbal products for inhalation to help the respiratory system at 4.26 and bought 2-3 bottles of herbal products each time for daily use at 4.10. The purchase decision found that the price was at 4.34 because herbal products have a reasonable price for the quality of the product. On the product aspect was at 4.30 because the product has no color additives and is natural. On the distribution channel was at 4.08 due to the recommendation from surrounding people. Location aspect was at 3.98 because of the production facility in a community that is easily accessible with a clear location. Overall satisfaction in purchasing herbal products was at 4.37 because they are products made from natural and quality raw materials. The packaging is the reasonable amount for the price and can keep the product safe.